A SIMPLIFIED GUIDE FOR CHOOSING DOMAIN NAMES
Owning a domain name is a very important element in success of your online business. You therefore need to be extra careful in choosing your name. That choice will influence your website success in all areas including social media marketing and search engine optimization. To help you make the best choice, below is a simplified guide: https://www.shopify.com/domains
- Searching for extensions
Understand the significance of using a domain extension or top level domain (TLD). This is seen as a sign of credibility of your business by your potential customers and investors. Note the use of some extensions; a dot-org is mostly used by nonprofit entities, dot-edu used by educational institution and dot- com associated with business.
- Originality and creativity
Be creative, have a name that is original and catchy but a simple one that will stick in the minds of people; reminding them about you. This might be difficult, but in case you already have a name and instantaneously “clicks” in your mind, then that could be your best option. Mostly those random original ideas make it big online business.
- Make it easy to type and spell
Do not underestimate the importance of simplicity. A simple misspelling or incorrectly typed name can easily direct your visitors to a different site. You don’t want this to happen. Choose a simple name that is easy to type, to enter in a search field or address bar and easy to remember. If you have to use those abnormally spelled names, ensure you also have common misspellings available and register them so that they can redirect the visitors to your site.
- Shorter is always better
It is always said the shorter the better. Choose a name that is short and easy to remember. If it is difficult for you to get down one memorable name, consider adding other one name or two maximum. This combination works great for names that can easily be remembered like LifeHacker.com. Also avoid acronym unless it’s a catchy name, people may never remember the letters
- No numbers or hyphens
Hyphens and numbers cause confusion. When choosing a name keep off from them at all cost. Even the unique ones like the number1website.com will cause total confusion.
- Check social networks
Before registering your name always check the social network for similar a name. To build your brand and maintain your site, you need a name that is available. For example check twitter.com/yourdomain, facebook.com/yourdomain and immediately secure them as well. You can also use KowEm to see if the names have been branded on the social platform.
- Be unique
Building a distinct brand name that is unique from those of your competitors. It should be one of your key marketing goals. Begin by choosing and distinctive and unique name.
- Be relevant
Ensure you choose a name that communicates your preferred message. You can use Amazon Mechanical Turk to conduct a survey with at least 80 people. Provide them with your name only and ask them to guess the purpose of your company. From the responses you will receive you can have and valuable idea of what your domain may connote.
- Make it your brand
The domain will be your brand; let it speak for itself. Let anyone who hears it know what the website and the business is all about. If you look at the top 100 blogs you will notice that most of them have branded names.
There are numerous elements that are used to finding that perfect domain name, and as you can see from above examples, the process can even determine your business name. Get creative, have fun and remember the name you pick as domain today does not have to be the one to live with forever. You can change it after some time as it is a part of a continuing branding effort.
FEATURES OF A GOOD DOMAIN NAME- TIPS YOU SHOULD KNOW
Domain names are identification addresses used in regards to the internet. It dictates control, authority and autonomy of a specific site in relation to the rules and regulations of the DNS (Domain Name System). They are useful in identification of specific services, for networking and resources such as computers. It can represent a single resource or multiple resources depending on the developer. Good domains are selected carefully in consideration of various factors; fit the business profile being identified by the domain, ease in which the domain can be found and the ease experienced in promoting it. These are just some of the characteristics that make a domain name good.
Domain names are characterized by the business entity functionalities. Choosing a name that describes the main function of the business is the way to go. It makes it easy for the researcher to identify your business by improving on your rank on Google and having a name that draws some sense. Services provided make the keyword and the keyword is included as the domain name for the business. Domain names can stretch to up to 67 characters; do not feel limited to certain words if your keyword is long.
This has been said to be relational. Some people prefer long names and claim that they are easy to remember while others prefer short domain names. Complexity of the domain name refers to difficulty in typing, spelling, different slang etc. The ease in which the domain name can be typed and remembered by the customer or researcher makes your domain name good. Whether short or long the domain name must be simple for better understanding.
Hyphens and Numbers
Hyphens and numbers are an enemy to domain names of great value. They tend to be easily misunderstood creating confusion and reduce the value of the domain name. A domain name spoken out aloud or heard via word of mouth creates confusion between numbers and words e.g. 2 and two. It is easy to forget the numbers and the hyphens and end up with the wrong domain name each time. To eliminate such confusion, it is better to do away with the numbers and the hyphens or ensure the differentiations are registered.
Domain names on the internet have different extensions and or suffixes that have different purposes and uses. Choosing the one suitable for your domain name is dependent on the services you provide on the net. For organizations the suffix or extension is .or, for business entities e.g. companies, commercial entities and communities is .co, .info is for any site offering information, .go for governments etc. There are many other extensions and care should be taken in the selection.
Domain names are heavily researched on to avoid copyrights and trademarks. These may otherwise cause legal issues not suitable for any entity. Conducting enough research on plurals domain names is advisable. Plurals make it hard for a domain name to be recognized or chosen. It is more appropriate to use an article in your domain name than plural.
Domain names describing business entity’s other entries are good domains only if they indicate their geographical location especially if they offer local services. It provides assurance to the entity that the customer will reach the right website for local services. It allows differentiation of the domain name from others offering similar services.
Good domain names are hard to come by and when they do, they sell as fast as they came in. Purchasing one as soon as it enters the market and purchasing any other versions of the same name especially misspelled domain names is a way to ensure your entity is protected at all times. Conducting enough research, ensuring ease of use, selecting the right extension and using the right keyword is the best move towards creating domain names that are of value and original.
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